February 26, 2018
Of the 28 billion litres of spirits consumed around the world each year, only 22% is produced by recognised distillers; the majority is made up by the Chinese spirit baijiu, local products and moonshine.
Nick Griffin, Chief Investment Officer at Munro Partners explains why spirits are the obvious place to look for growth – converting even a small portion of baijiu drinkers to wine could result in huge top-line growth.
There’s only one company in the world that’s currently educating Chinese consumers in an effort to convert them to drinking wine – Treasury Wine Estates, the only Australian company in the Munro Global Growth Fund’s portfolio.
To watch the video, click here.