It was roughly ten years ago now, that Nick Griffin, chief investment officer at Munro Partners, marched into the Melbourne office of Sornem Private Wealth and gave a presentation on how a bookstore would one day turn into a superstore.

We thought he was crazy.

Remember when Amazon sold only books? It’s hard to imagine that it was that same company that exists today. All before Jeff Bezos hatched up a plan for Amazon to become more than just a bookstore and more than just an e-commerce store. Amazon went on to become the biggest internet-based e-commerce company in the world, selling everything via its one-stop shop.

Griffin would say, “This is the S-Curve moment.”

Click here to read the article and more about those S-Curve moments.