Ethical values provide a moral compass by which people live their lives and make decisions. This CPD-accredited article investigates the ways financial advice practices can support ethical behaviour to provide financial advice to clients that is always in their best interests.

Since 1994, the Ethics & Compliance Initiative (ECI) has conducted a longitudinal, cross-sectional study of workplace conduct from the employee’s perspective. This research consistently demonstrates that the quality of a company’s ethics and compliance program and the strength of the company’s ethics culture are key when it comes to achieving desired ethics outcomes.

This research has revealed that while a multitude of factors influence ethical behaviour, the interplay of four major ethics outcomes are tied to the daily micro decisions employees make with respect to how they behave in the workplace.

To read the article and complete the quiz to earn 0.75 ethics CPD, click here.

Tracey Franks GSFM Adviser

The views expressed are her own and do not consider the circumstances of any investor.