The ability for companies to pivot their offering to a more digitally focused strategy is likely to determine their longevity, with COVID-19 accelerating the pace of change.

It’s one of the biggest questions global fund managers are asking chief investments officers and chief executives of the companies they’re investing in – what’s the company’s strategy for the digital age, and what’s required to achieve this?

To put it simply, without a digital strategy, a company will not just be surviving; it will die.

For investors, the COVID shock is best viewed as a forced experiment, compelling much of the economy online, into the digital sphere, and offering an opportunity to assess what works and what doesn’t.

To read the article, click here.

Tracey Franks GSFM Adviser

The views expressed are her own and do not consider the circumstances of any investor.