Grant Samuel Funds Management has changed its name to GSFM Pty Limited as of 25 March 2019.

The change follows the acquisition by Canadian wealth management firm CI Financial Corp. of an 80 per cent stake previously held in the business by corporate advisory firm Grant Samuel and a number of executives, in November 2016.

Damien McIntyre, GSFM’s CEO, said that the business is already well known as GSFM and it makes sense to formally adopt this as the company identity.

“The new name reflects both our heritage, with Grant Samuel, and our future as part of CI Financial Corp, a publicly listed company with a global reach and CAD$166 billion in assets under management as at 31 December 2018.

“A new brand – including name, visual identity and theme – reflects our ability to access the best solutions for our clients from around the world.

“Our long-term strategic plan is based on developing enduring partnerships with clients and partners, both locally and internationally, to offer investments not readily available in the Australian market.

“The backing of CI, combined with local relationships and proven expertise, is what underwrites this approach.

“Our goal continues to be to consistently provide our clients with strategies that truly stand the test of the time,” Damien said.