Since OpenAI’s ChatGPT went viral in late 2022 for its unprecedented ability to engage in human-like conversations and provide articulate responses in wide-ranging domains of knowledge, several competitors have begun introducing their own iterations of the technology. This type of AI technology, known as generative AI, is based on large language models that are trained on massive amounts of data, which could include text, images or other media. The models identify the patterns and structures of the training data and then generate new content that has similar characteristics based on user prompts.