
Everyone remembers the first time that a smartphone app first wowed them, whether it was the way the interactive maps got you from A to B, or when Shazam identified the song that was playing in a bar or knowing that you could do your banking in the palm of your hand wherever and whenever you wanted. The smartphone app ecosystem revolutionised the way consumers and businesses interacted with technology and led to billions of dollars of investable opportunities to arise. It ultimately created the mobile era in computing and enabled Apple to become the biggest company in the world.
