Contemporary challenges in ethics and financial advice

Ethics in financial advice is important. It underpins some of the basic tenets of advice practice, such as acting in clients’ best interest always, avoiding conflicts of interest and acting with transparency and integrity in all dealings with clients.

Financial advisers are entrusted to guide clients through intricate financial planning and decision making, and their role necessitates a high level of ethical conduct and professionalism. For this reason, the Financial Planners and Advisers Code of Ethics 2019 (Code of Ethics) was introduced to provide a set of principles and core values in the areas of ethical behaviour, client care, quality process and professional commitment.