Everyone remembers the first time that a smartphone app first wowed them, whether it was the way the interactive maps got you from A to B, or when Shazam identified the song that was playing in a bar or knowing that you could do your banking in the palm of your hand wherever and whenever you wanted. The smartphone app ecosystem revolutionised the way consumers and businesses interacted with technology and led to billions of dollars of investable opportunities to arise. It ultimately created the mobile era in computing and enabled Apple to become the biggest company in the world.
However, it was not the fact that Apple made the iPhone that grew their own business; it was the fact that they created a hardware and software model, ultimately building an app ecosystem that helped them go from US$50 billion to US$3 trillion, making them one of the few big winners of the stock market.
Munro Partners believes that we’ve exited the mobile era and are firmly in the next era of computing – the Artificial Intelligence era – the biggest technology shift of our lifetime.
Read the article from Munro Partners.
